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Behavioral segmentation by Push.ly to categorize push notification subscribers dynamically to deliver a personalized experience and increase engagement.
Perform behavioral segmentation on the basis of location and on-site behavior and perform engagement activities accordingly.
Create unlimited behavioral segmentations as per your requirements. These may be geolocation segments, behavioral segments, demographic segments or Custom segments. You can include and exclude as many segments you want while sending the push notification.
Segment users based on the actions they take on your website. Create a segment when the user clicks on any element or purchases something from your website. Based on their activity, remove users from one segment, and add them to a different segment.
Segment your push notification subscribers based on their behavior. Create different segments as per the requirements and set the rules and goals. Based on the parameters you set, users will be automatically added to the respective segments for highly targeted notifications.
Subset your subscribers into groups based on the web browser running on their device. Capture their technology preferences and send custom messages.
Segment your audience into several subgroups and deliver personalized content specifically according to age, gender, and language of each group.
It’ll help you identify patterns and group your subscribers into different segments that will help you to send right notifications to your audience. You can segment your users based on their properties like location, device, browser type etc. or on actions like page visits, clicks, etc.
Dynamic segmentation helps you automatically segment your users based on different parameters such as visited URL, location, etc.
Once users are identified by their specific behaviour, you can then target messages and campaigns specifically tailored to these audiences. That’s why segmentation is really important!
Yes, by segmenting your subscribers based on their browser/device, you can push them notifications.
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